Milk It Baby was created with the belief that playtime should be adventurous and educational for the child, without parents having to compromise on their personal style. We are redefining baby lifestyle products in pursuit of more luxurious and environmentally-conscious playtime toys and mats with no compromises made on aesthetics. Taking inspiration from the multitude of cultures around the world, our travel and culture based print designs are the perfect way to invoke a love of colour, art and adventure in your child. 

Our Mission, Our Vision

To create a range of high-quality lifestyle products for children that are equal parts adventurous, educational and trendy without compromising on parents' personal style and taste.

To ease and enrich the lives of new parents by re-defining the daily activities of a child’s early years, through emphasis on real-life and everyday visuals to promote strong recollection when they are out and about in the real world.

Safety First, Always

We pride ourselves in being exceptional in both design and function, with safety being our topmost priority. We are constantly experimenting and re-inventing products with fun and innovative ways to make our goods are not only beautiful-looking but also 100% baby-safe. All our products, from silicone teething toys to reversible play mats, are vigorously tested and are CE and EN71 compliant to meet local and international safety standards. Furthermore, Milk It Baby products are made from eco-friendly and sustainable materials, ensuring we are doing our part for the environment.

Milk It Baby’s current collections of mats, teethers, bibs/bowls are creatively designed by our dedicated teams in Hong Kong and London and made responsibly in China.

The Conception

Founded by a fashion influencer and new mama, travel guru, super sharp barrister and comic relief entrepreneur, we came together and formed the Milk It Baby Team in Hong Kong in 2020 after realising a significant gap in the luxury baby product world. We tried and failed time and time again to find beautiful looking baby lifestyle products for our babies and homes. It was then that we recognised the need for not just high-quality and educational, but stylish and aesthetically pleasing products too. Combining our vast experiences in diverse fields and our shared love for travel, we launched Milk It Baby’s collections of trendy teethers, travel-inspired play mats and more!

More importantly, though, we are a family business committed to making babies and parents happy. We hope that our collections will enable you and your child to embark on many joyful first adventures together, be it while exploring our City Tour Mat or sipping on their first ever Cappuccino in the form of a teether! Playtime just got trendy, so make those sweet memories and capture the all the ‘first’ moments! Tag us at @milkitbabyshop or hashtag your photo with #milkitbaby - we would love nothing more than to see you and your family spending quality time with each other, and enjoying the products we have so dedicatedly created for you.
We thank you for your continuous love and support!


The Milk It Baby Team